Dr Jennifer Holden (University of Aberdeen) is Training and Outreach Officer for the dot.rural Digital Economy Hub. Her role involves co-ordinating internal dot.rural training, along with dot.rural public engagement and outreach activities.
This project seeks to develop and apply new tools and methods for social media data analysis, as well as explore the ethical challenges associated with using such data in research. Case studies include transport disruption around the 2014 Commonwealth Games in Glasgow, UK-EU relations and island communities in the Western Isles. Part of the project seeks to engage with the public on the topic of social media through a series of festivals. These include music festivals as they lead to encounters with members of the public who might not attend science events. To date the team have featured at seven festivals including Green Man 2014 and Edinburgh International Science Festival.