Mine your data – why understanding online health communities matters

aude-bicquelet-4-webDr Aude Bicquelet is a Research Director in the Health team at NatCen – the National Centre for Social Research. Aude specialises in the analysis of ‘Big Qualitative Data’ on health-related issues and has worked with professional and regulatory health bodies such as the National Institute for Health and Care Excellence (NICE) and the Royal College of Physicians. 

In November, Aude presented findings from a recent study looking into how people use social media to discuss health issues at the ESRC Festival of Social Science.

A staggering 73% of adults in the UK turn to the internet when experiencing health problems. Whether it is to check symptoms, find out about available treatments or share experiences about living with a particular condition, the internet has become the first port of call with many turning to the web before they even consider going to see a doctor.
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