Shifting attitudes around cycling

Dr Rachel Aldred is a Reader in Transport at the University of Westminster.
Earlier this year Dr Aldred was presented with the
Outstanding Impact in Public Policy award in our annual Celebrating Impact Prize.

This blog is part of a new series which looks into the research behind the five successful awards, whilst touching on how the winning academics will spend their £10,000 prize.


I was delighted to win the 2016 ESRC Outstanding Impact in Public Policy prize for my research into cycling. In this and the other categories, there was a strong field that showcased the importance of social science – and the need to support it.

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